The History of The Ultimate Blog Challenge
The Ultimate Blog Challenge (UBC) traces its origins back to 2008, when Connie Ragen-Green created the first known blog challenge. Her goal was to help fellow bloggers develop the habit of writing regularly, encouraging participants to publish a blog post every day for an entire month. This early version laid the foundation for what would become a structured, supportive environment for bloggers looking to grow their visibility, audience, and confidence. Connie’s original challenge inspired others in the blogging and digital marketing community to build on the concept and expand its reach.
In 2010, Michelle Shaeffer, a content creator and online entrepreneur, partnered with Michele Scism, a business strategist, to formally launch what became known as the Ultimate Blog Challenge. They took the original idea and infused it with new energy—creating daily writing prompts, building community engagement, and emphasizing consistency and personal growth. Michele and Michelle co-hosted the challenge for several cycles, helping hundreds of bloggers build momentum and connect through their shared experiences. Their leadership established the UBC as a recurring event that brought writers together from across industries and backgrounds.
By 2012, Paul B. Taubman II began taking the reins of the challenge, becoming its most consistent and long-term host. With a background in web development and training, Paul brought a technical foundation and nurturing energy that helped the UBC grow and thrive. He continued the tradition of providing daily writing prompts, managing a Facebook community, and encouraging interaction among participants. For over a decade, Paul has carried the torch—quarter after quarter—maintaining the challenge's momentum and giving bloggers a reliable platform to practice, publish, and promote their content.
Together, these four hosts—Connie Ragen-Green, Michelle Shaeffer, Michele Scism, and Paul Taubman—each played a crucial role in shaping the Ultimate Blog Challenge into what it is today: a powerful tool for habit-building, content creation, and online connection. From its grassroots beginning to its current quarterly rhythm, the UBC has empowered thousands of bloggers to show up consistently, grow their voice, and make an impact online.
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About Paul B. Taubman, II
Paul B. Taubman , II teaches “technical stuff” to non-techies! He is a master instructor at taking the obscure and complex and explaining it in a simple, fun, and educational way. Paul teaches website development to folks looking to take control of their website.
He is an international Speaker, Presenter, and Trainer focusing on website strategy and marketing online. Working full time as an online business owner, Paul speaks internationally and teaches businesses and individuals how to make more money with their websites.
Your stress levels will melt away after working with Paul as you take control of your website and turn it into a profit machine.
